One of the questions that I get all the time as a consultant is, “Kimberley, how do I grow my business?”
Well, I can help you there. But there are a couple things that I want to share with you first before we get into it – and they’re all connected to help you find answers.
“How do I grow my business?” is such a big, broad question. The first thing that needs to be considered is: what does growth mean to you?
Bare with me for a moment.
I’ve been where you are. I know that building a strong, passionate business where you’re serving the world and making an impact is important to you. However, knowing the right way to grow in a way that’s meaningful to you is a critical first step that often gets overlooked.
The more benefits we have to share, the more reach we’ll have in leading to making a bigger impact. Whatever your goals are, I guarantee that growth plays a part.
Some of the challenges that come up and stunt our growth is that we spin our wheels, and spend a ton of money on something that we think is going to make all the difference, only to have it flop while we’re left holding the bag, wondering what just happened.
This leads to our second consideration – what systems do you have in place for growth? Growth without systems can be even worse than our growth being stunted.
Systems truly make our lives easier. If you’re growing, and you don’t have systems set up in place, I guarantee that you’re working much harder than you need to. The life and the balance that you want is never going to happen without having organized systems in place. The more you grow without systems, the closer you will get to possibly burning out. I don’t want you to get to that place.
So, let’s revisit the topic of this article. Growth doesn’t necessarily have to mean in business volume, or sales, a number of seats, or number of clients. What does growth mean to you? Maybe it’s serving your clients in a more impactful, passionate, purposeful way. Maybe it’s personal growth for you so you can show up “bigger” in your business. Really get clear on what this is, because it’s going to dictate what steps that you want to take in order to make that growth happen.
Another piece I think that so many businesses do not do is get enough feedback from their clients.
This is the third thing to consider – are you getting, and implementing, enough feedback? Feedback can be in the form of surveys, a thank-you note, even verbal feedback that you take notes on. But you need a system of collecting the information that comes to you. Conversely, depending on your business model and the nature of your relationships with your clients, you might need a proactive system to collect information so you can figure out what exactly is working for clients and what isn’t.
For example, when I worked in the restaurant industry, we would sit in the booths and visit the restroom. We would sit in different places to get a better sense what our guests experience. What they might see can be so different to what we see working behind-the-scenes in the business because we’re working in it day in and day out. Keep that in mind.
Next, figure out what kind of marketing works for you.
The fourth consideration is: who are your customers? Are they on social media? If they’re not, there’s no point in spending time and money trying to figure out social media marketing. Get to know your market, get to know what your market is looking for, and then get to know the best kind of media platforms to use to connect with them.
Start with all of these considerations when you’re looking to grow your business. When you find the answers, growth will happen from there.
The next challenge you may run into is how to get systems in place in order to make sure that you aren’t working 24/7. I promise, an “entrepreneur with balance” is not an oxymoron. You can absolutely make it happen.